Creative use of social media - ChatGPT

Looking for a social media idea? Write to ChatGPT and see how creatively you can run your social profiles.

With digitalisation and the constantly growing number of Internet users, we keep looking for new ideas for social media posts. It is not an easy task to catch the audience’s attention in a way that builds recognition for our product or brand. Today I will show you how ChatGPT can help you with exactly that. Let me just note that I am not a marketing person. I only show what the tool can do. If you have anything to do with marketing, the result of your interaction with ChatGPT will surely be better.

The question and the answer in the ChatGPT-3.5 version

Note! I have often seen photos on groups and forums where users addressed ChatGPT politely. There is no need to use phrases such as “Could you please…”, “Please” and so on. ChatGPT is a tool made for you, which carries out tasks based on the commands you give it. It reminds me a bit of how we work on a computer - we choose “start”, “shut down” and the computer switches off.

At the beginning we start in the standard way, with a simple prompt. Let ChatGPT generate 5 ideas for presenting our product on social media.

Prompt: Generate 5 creative ways to use TikTok to present a smart home system.

A chat in Polish with ChatGPT-3.5 - Creative use of TikTok to promote smart home

The answer with post ideas is there. I think they are even good. If you work in marketing, judge for yourself. Now let us see how it does in the GPT-4 version. I put the result below.

The question and the answer in the ChatGPT-4 version

Prompt: Generate 5 creative ways to use TikTok to present a smart home system.

A chat in Polish with ChatGPT-4 - Creative use of TikTok to promote smart home

In my opinion both versions can serve as inspiration for creating social media material. I will try to expand this description a bit, though, and we will see how it handles that task.

The question and the answer in the ChatGPT-4 version with a more precise prompt

Prompt: Present 5 creative ideas for using TikTok to show a smart home system. It should be professional and slightly funny. I have a phone and a remote for switching devices on. The ideas can include showing control of a blind, a gate and lighting.

A chat in Polish with ChatGPT-4 (expanded) - Creative use of TikTok to promote smart home

The last example shows that ChatGPT’s answer will differ. I described exactly what I was interested in, so the result matched my question more closely. The conclusion? Experiment and add more information to your prompts. The results can be really valuable. Who knows, maybe together with ChatGPT you will create a viral hit.

Write me an e-mail and tell me whether you already use ChatGPT. Has it helped you create an interesting social media piece?