A new ad system on YouTube

YouTube is testing an ad system built on the Gemini AI model. Ads land at so called Peak Points, the moments that engage the viewer the most.

YouTube is testing a new ad system built on the Gemini AI model. The ads are meant to sit at so called “Peak Points”, that is the moments that engage the viewer the most.

Below is a link to a video of a marriage proposal. The viewer will see the ad at the moment when the couple are already hugging, not at the moment of going down on one knee. Those are exactly the moments that stir emotions and are easier to remember.

A YouTube blog post about Peak Points, with an engagement chart marking a Targeted Moment and an Ad Window

blog.youtube

https://blog.youtube/news-and-events/brandcast-2025/

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